Much is made of the ability of small businesses and independent professionals to market themselves for free online. And with good reason—the Internet is a great leveler, giving every business, large or small, the same potential to reach its audience. But too often independent professionals focus entirely on online activities, neglecting to do much of anything offline.…

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In an op-ed for Staffing Industry Analysts, CEO Gene Zaino discusses the “barbell effect”—a trend that is particularly apparent among the growing contingent workforce.

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If you are considering quitting full-time employment for a career as an independent consultant, here are several key factors that can help you determine if (and when) this transition is right for you. 1. You are financially ready There’s no magic number needed to quit one’s job and make the leap to self-employment, but typically…

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In today’s constantly shifting marketplace, freelancers are more in demand than ever. But being sought after for your expertise is just one side of the coin. You also have to deliver quality work that meets or exceeds client expectations. Providing fantastic customer experience is a key component to maintaining a steady stream of work. As defined…

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Staying on top of your field means staying ahead of the biggest news stories. That’s why each week we bring you The Weekly Independent, a quick-hit digest of news of note from around the web. Fast Company looks at the current state of the American workplace. Why employee misclassification is a big deal, according to David…

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Although it can be easy view other independent professionals as competition—especially those within your industry—there are many benefits to developing relationships with your peers. Networking with other independents can lead to shared learning, collaboration, and referrals. While differentiating your business services can be a great way to stand out from the crowd, establishing strong relationships with those…

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When building out your resume as an independent professional, a portfolio of past work, and strong recommendations or testimonials paint a picture of your skills and services. Adding professional certifications to that list can help you stand out from your competition and give your clients a way to verify the skills you say you have. Not only…

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