When and How Independent Professionals Should Offer Discounts

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If you’re looking for a way to boost your business, you may have considered offering a discount on your services. After all, what’s more enticing to customers than a good sale?  But when it comes down to it, is discounting really a smart way to bring in more clients? Unfortunately, unless you are a large,…

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A Mid-Year Check-in for Enterprise Organizations Regarding the Future of Work

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This Independence Day holiday is unlike any other we have seen in the past century. For senior executives responsible for hiring and employee management, it’s an especially trying time. For many, there is a strong sense of personal responsibility to their employees – alongside a sense of accountability to their board room for sustaining profits…

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5 Key Tips for Blog Writing on Social Media

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While a blog is often considered to be part of content marketing, they are also interactive and highly sharable, placing them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter. Creating your own blog is a great…

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