Market a Small Business
Grow a Small Business | 3 MIN READ
A lot is going on in the marketplace today. We’re at the dawn of the AI era—or perhaps really at the pre-dawn stage—and many independent professionals are facing a growing need to reinvent their businesses It may be tempting to add more services and target audiences to cope with the fast-changing business environment. In fact,…
Grow a Small Business | 4 MIN READ
It may seem like the AI tool floodgates have opened. And it’s just the beginning of what promises to be a fast evolution to increasingly sophisticated offerings. While it may be tempting to wait until that evolution is further along, independent professionals need to dive in now. There is a learning curve, not just for…
Grow a Small Business | 3 MIN READ
To a greater or lesser extent, AI permeates every function in an enterprise. As an independent professional, even if your services are not specific to AI you must master relevant tools and stay current as they evolve. This can allow you to achieve and retain a favorable competitive position and expand your offerings to clients…
Market a Small Business | 4 MIN READ
Generative artificial intelligence (Gen AI) can be a powerful tool for marketing your small business. Many independents are already using Gen AI to assist with research and writing, generate creative presentations, and automate administrative tasks, and more. Over one-quarter of independent workers say they use Gen AI for marketing purposes such as creating engaging content,…
Grow a Small Business | 3 MIN READ
In spite of seeing a plateau in its population from last year to this year, the Creator Economy is positioned for big growth. With an expanding ecosystem of support services and content platforms incorporating technological advancements that help them, new creators from all age groups are finding low barriers to entry and audiences waiting to…
Manage a Small Business | 3 MIN READ
It’s the time of year when we express appreciation in a big way—to family members, coworkers, clients, and the service providers who make our lives easier. Even though you might mass mail (or email) thank-yous in your business, you may have some contacts or associates who deserve a more custom message. They could be fellow…
Grow a Small Business | 3 MIN READ
Our State of Independence research defines independent workers as full and part-time workers of all ages, skills, and income levels. This includes consultants, freelancers, contractors, temporary or on-call workers, solopreneurs, gig workers, and others who work independently to build businesses, develop their careers, pursue passions, and/or supplement their incomes. According to independent workers who participated…
Manage a Small Business | 2 MIN READ
Adding open innovation to your independent business might seem daunting if you are just starting down that path. It can even be scary. While you may be an expert in your field, brilliant at writing winning proposals, and have mad marketing skills, open innovation solving requires that and more. With all your professional accomplishments, stepping…
Grow a Small Business | 3 MIN READ
The US independent worker population numbered 64.6 million in 2022, a 26% increase over 2021, which at 51.1 million showed 34% growth over 2020. Such impressive growth points to fundamental changes in the workforce as more and more enterprises strategically deploy independents to boost business growth and competitive advantage. While this is great news for…
Market a Small Business | 6 MIN READ
When you run your own business, finding new clients is an often less-than-exciting part of the job. Patience and self-promotion are important parts of the process, and each can come with a lot of frustration before you get to that coveted contract. In the past, most independent contractors found new work through word-of-mouth, but in…
Featured Posts
Subscribe to our blog
Get a weekly email of our latest posts sent straight to your inbox
Categories
- Case Studies
- Contracts and Finance
- Direct Sourcing
- Financial Services
- Grow a Small Business
- Guides and Templates
- Manage a Small Business
- Market a Small Business
- MBO Partners
- Miles Press
- Misclassification & Compliance
- News
- Press
- Primary Solution
- Resources
- Self Employed Benefits
- Start a Small Business
- State of Independence
- Technology
- Webinars
- Workforce Management
- Workforce Trends