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How to Market a Small Business
As using online job marketplaces as a place to find new projects becomes more common, having an optimized profile can give you a leg up on the competition and help you stand out among other independent professionals. Follow these five copywriting tips as you build your profile to craft a well-written picture of your skills, expertise,…
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Having a professional website is practically a necessity for independent professionals today. Websites are an effective business investment that can increase brand awareness and help you reach new clients. However, not all websites are created equal. Simply having a web presence is a good start, but you also want to make sure your site lives up to…
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Identifying a target audience can help direct your business strategy towards a specific goal. Many independent consultants can benefit from revisiting their target clientele, so whether you’re just starting out or looking to refocus the target market for your business, defining the clients you want to reach can help increase your return on investment by…
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As an independent professional, LinkedIn is a great resource on which to promote and market your business. LinkedIn can offer a number of benefits to help you build your brand and promote your consultancy. Here are five tips for a business of one to keep in mind to succeed on LinkedIn. 1. Have a Complete…
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Marketing consultant, speaker, and best-selling author John Jantsch, founded the Duct Tape Marketing System and Duct Tape Marketing Consulting Network to train and license small business marketing consultants around the world. Jantsch acknowledges that marketing can be challenging for independent professionals, who are often working with limited time and resources. Nevertheless, he is confident that independents can successfully…
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With the New Year just around the corner, it got me thinking about the goals I had for the year and where I stand with them today. I’m fairly certain I’m not the only one with this on my mind, so let me ask, are you on track to meet your marketing goals this year?…
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To become a marketable independent professional, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Interesting Content Doesn’t Have to be Complicated A…
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Social media networks offer numerous benefits for independent consultants. These platforms provide an effective and economical way to help you reach hundreds or even thousands of valuable users, from current and prospective clients to industry leaders and invaluable networking contacts. However, writing for social media is unlike more traditional forms of marketing writing; it’s more…
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Much is made of the ability of small businesses and independent professionals to market themselves for free online. And with good reason—the Internet is a great leveler, giving every business, large or small, the same potential to reach its audience. But too often independent professionals focus entirely on online activities, neglecting to do much of anything offline.…
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With the explosion of smart phone use globally, it has become a necessity for businesses to have a website that looks good and works well on desktop and laptop computers, as well as one that is mobile-friendly. This can sometimes mean building two separate websites—but it doesn’t have to. Especially in the case of independent…
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