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Market a Small Business
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One of the most powerful marketing tools for small business owners is a website. In today’s online-driven world, a website is essential in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Select a Platform and Domain Name Depending on your level…
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A professional website is a great lead generation tool for independent business owners. New leads can come to your website in three ways: Referrals from other websites Direct clicks from social postings or emails Organic traffic, which comes from people clicking on a link in Google’s search results To increase your organic traffic and show…
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As an independent professional, LinkedIn is a great resource on which to promote and market your business. LinkedIn can offer a number of benefits to help you build your brand and promote your consultancy. Here are five tips for a business of one to keep in mind to succeed on LinkedIn. 1. Have a Complete…
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When you run your own company, a big part of marketing your services involves creating content. From keyword-rich writing on your personal website and social media posts to email newsletters or small advertisements, online marketing is all about showing people what makes you an industry expert. But content creation takes time, and as an independent professional you…
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If you take one look at our blog, you know that at MBO Partners we talk a lot about the value of being a leader in your field, as well as how you can brand yourself via tools like online networking, polished communication, and ongoing professional development. A professional website is a modern-day calling card; helping to…
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Building a personal brand is one of the major keys to business success. Follow these 9 steps to create your personal brand and build public visibility.
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Online marketing through social media is free—and effective—which means that many cost-conscious independent professionals use platforms such as Facebook, Twitter, and LinkedIn as their primary method of reaching out to potential new clients. But there are also times when it can be advantageous use real-world advertising avenues as well. Promotional products are often overlooked as…
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When you run your own business, most of the work you do is done on your own. Being your own boss, setting your own hours, and setting your own goals are just some of the major perks of working independently. But in order to be successful, you can’t do it all on your own—developing a…
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A strong professional LinkedIn profile is a key part of marketing for any business, even a small business or independent consulting practice. When people search for your services or name, your LinkedIn profile is going to be one of the first things that shows up in Google search results. It’s important to show potential clients…
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