Market a Small Business

consultants working in office

4 Effective Ways to Reach Your Target Audience

By MBO Partners

After taking the step to define your target audience, it’s time to put that research to work. Reaching your target audience and properly communicating with them provides visibility into the services you offer, builds brand credibility, and begins to form valuable relationships. Here are four tips to help reach your target audience and leverage your key…

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5 Questions to Ask When Creating a Personal Brand

By MBO Partners

Brand is an important part of the identity of any self-employed professional. Your brand is a representation of your business—it is how the public, and future clients, know and recognize you. A strong brand establishes who you are, explains what you do, and embodies what sets you apart from your competition. Whether you’re just getting started or…

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Copywriting Tips for Your Independent Consulting Job Marketplace Profile

By MBO Partners

As using online job marketplaces as a place to find new projects becomes more common, having an optimized profile can give you a leg up on the competition and help you stand out among other independent professionals. Follow these five copywriting tips as you build your profile to craft a well-written picture of your skills, expertise,…

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How to Create a Small Business Website that Promotes Your Brand

By MBO Partners

Having a professional website is practically a necessity for independent professionals today. Websites are an effective business investment that can increase brand awareness and help you reach new clients. However, not all websites are created equal. Simply having a web presence is a good start, but you also want to make sure your site lives up to…

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How to Determine Your Target Clients as a Consultant

By MBO Partners

Identifying a target audience can help direct your business strategy towards a specific goal. Many independent consultants can benefit from revisiting their target clientele, so whether you’re just starting out or looking to refocus the target market for your business, defining the clients you want to reach can help increase your return on investment by…

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5 Ways Successful Small Businessses Use LinkedIn

By MBO Partners

As an independent professional, LinkedIn is a great resource on which to promote and market your business. LinkedIn can offer a number of benefits to help you build your brand and promote your consultancy. Here are five tips for a business of one to keep in mind to succeed on LinkedIn. 1. Have a Complete…

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Five Marketing Tips from John Jantsch

By MBO Partners

Marketing consultant, speaker, and best-selling author John Jantsch, founded the Duct Tape Marketing System and Duct Tape Marketing Consulting Network to train and license small business marketing consultants around the world. Jantsch acknowledges that marketing can be challenging for independent professionals, who are often working with limited time and resources. Nevertheless, he is confident that independents can successfully…

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5 Ways to Get Back on Track with Your Marketing Goals

By John Jantsch

With the New Year just around the corner, it got me thinking about the goals I had for the year and where I stand with them today. I’m fairly certain I’m not the only one with this on my mind, so let me ask, are you on track to meet your marketing goals this year?…

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consultants working in office

5 Tips for Writing Small Business Content on Facebook

By MBO Partners

Social media networks offer numerous benefits for independent consultants. These platforms provide an effective and economical way to help you reach hundreds or even thousands of valuable users, from current and prospective clients to industry leaders and invaluable networking contacts. However, writing for social media is unlike more traditional forms of marketing writing; it’s more…

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Tips For Making Your Business Website Mobile-Ready

By MBO Partners

With the explosion of smart phone use globally, it has become a necessity for businesses to have a website that looks good and works well on desktop and laptop computers, as well as one that is mobile-friendly. This can sometimes mean building two separate websites—but it doesn’t have to. Especially in the case of independent…

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