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Market a Small Business
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There are many ways to market yourself for free online as a small businesses or independent professional. And with good reason—the Internet is a great leveler, giving every business, large or small, the same potential to reach its audience. But too often independent professionals focus entirely on online activities, neglecting to do much of anything…
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As using online job marketplaces as a place to find new projects becomes more common, having an optimized profile can give you a leg up on the competition and help you stand out among other independent professionals. Follow these five copywriting tips as you build your profile to craft a well-written picture of your skills, expertise,…
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Since information is disseminated quickly in the palms of our hands, having a responsive website has become essential for organizations. With respect to screen size, platform, and orientation, responsive web design advocates that design and development should adapt to user behavior and surroundings. Making a responsive website is the best option for independent professionals who…
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As a small business owner or a full-time employee, it is important to understand how to define your area of expertise and how to communicate it effectively. Both help establish confidence and credibility. If you are a small business owner, you’ve probably taken a broad approach to creating your business plan, covering a wide range…
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Getting consulting clients is a big part of your job when you run your own business. Identifying a target audience is a great strategy to help achieve this goal. Many independent consultants can benefit from revisiting their target clients. Whether you’re just starting out or looking to refocus the target market for your business, defining…
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Building a brand, standing out from your competition, and communicating a unique value proposition are all challenges of being an independent professional, but can be some of your biggest opportunities as well. As an independent, you have the freedom and ability to refresh your brand, expand your service offerings, and become known as an expert…
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Social media can play an important role in marketing your small business, providing you with the opportunity to use the same tools and access the same online audience as a large company. Facebook is a great way to connect with your audience on a more personal level, provide potential customers with information about your business, and…
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Get MBO’s New Years Resolution Guide to kick start your path to achieving your 2022 goals.
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One of the most powerful marketing tools for small business owners is a website. In today’s online-driven world, a website is essential in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Select a Platform and Domain Name Depending on your level…
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A professional website is a great lead generation tool for independent business owners. New leads can come to your website in three ways: Referrals from other websites Direct clicks from social postings or emails Organic traffic, which comes from people clicking on a link in Google’s search results To increase your organic traffic and show…
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