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Market a Small Business
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Getting consulting clients is a big part of your job when you run your own business. Identifying a target audience is a great strategy to help achieve this goal. Many independent consultants can benefit from revisiting their target clients. Whether you’re just starting out or looking to refocus the target market for your business, defining…
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Building a brand, standing out from your competition, and communicating a unique value proposition are all challenges of being an independent professional, but can be some of your biggest opportunities as well. As an independent, you have the freedom and ability to refresh your brand, expand your service offerings, and become known as an expert…
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Social media can play an important role in marketing your small business, providing you with the opportunity to use the same tools and access the same online audience as a large company. Facebook is a great way to connect with your audience on a more personal level, provide potential customers with information about your business, and…
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Get MBO’s New Years Resolution Guide to kick start your path to achieving your 2022 goals.
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One of the most powerful marketing tools for small business owners is a website. In today’s online-driven world, a website is essential in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Select a Platform and Domain Name Depending on your level…
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A professional website is a great lead generation tool for independent business owners. New leads can come to your website in three ways: Referrals from other websites Direct clicks from social postings or emails Organic traffic, which comes from people clicking on a link in Google’s search results To increase your organic traffic and show…
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As an independent professional, LinkedIn is a great resource on which to promote and market your business. LinkedIn can offer a number of benefits to help you build your brand and promote your consultancy. Here are five tips for a business of one to keep in mind to succeed on LinkedIn. 1. Have a Complete…
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When you run your own company, a big part of marketing your services involves creating content. From keyword-rich writing on your personal website and social media posts to email newsletters or small advertisements, online marketing is all about showing people what makes you an industry expert. But content creation takes time, and as an independent professional you…
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If you take one look at our blog, you know that at MBO Partners we talk a lot about the value of being a leader in your field, as well as how you can brand yourself via tools like online networking, polished communication, and ongoing professional development. A professional website is a modern-day calling card; helping to…
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Building a personal brand is one of the major keys to business success. Follow these 9 steps to create your personal brand and build public visibility.
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