One of the most intimidating aspects of becoming an independent professional is the looming question: How do you land your first clients? Visions of cold calling and repeated rejection can quickly cloud your thoughts, and worries about being able to find any clients at all can feel paralyzing. These fears can sometimes scare potentially successful independent consultants away from venturing out on their own.
Fortunately, the process of finding clients doesn’t have to be off-putting. Here are four achievable steps you can take to get new clients.
There’s no way around the fact that networking is a necessary part of landing your first clients as an independent professional. But the good news is, you don’t have to attend early morning networking breakfasts to hand out business cards if you don’t want to.
Networking can mean many different things. While attending events specifically designed for meeting other businesspeople is one avenue, also try joining a professional association and attending those meetings, or volunteering for a good cause and meeting new people along the way. Networking simply means getting to know others who could be potential clients—it doesn’t matter how you go about doing it.
Another vital component of landing your first clients is building your online presence. This means creating a professional-looking website that can easily be found by search engines. Your website should provide information about your business that prospective clients need to know. You can also use your website as a place to showcase your expertise and knowledge through a personal blog.
Starting a social media presence to reach out to your online audience is also important. There are only so many hours in a day for networking and only so many people you can meet in person; an online presence is beneficial because it will continually work for you, night and day.
When you are first starting out as an independent contractor, you may not yet have your own audience to market to. However, you can borrow someone else’s. Find an influencer who is not a direct competitor, but whose audience has interests that intersect with the interests of your ideal audience. Ask that influencer if you can write a guest blog for their website, or if you can set up a display in their store.
The fact that an established business thinks highly enough of you to partner with you will give their customers the sense that they can trust you, and the partnership will help boost your prospecting efforts. By partnering with an influencer you can also valuable advice, moral support, and you’ll likely learn a lot from someone who already has an established business.
One of the worst—but also most common—mistakes that new independent consultants make is to give up too soon. Finding those first clients takes time. Part of the prospecting process is being patient, and waiting for the fruits of your efforts to appear.
Think of every hour you spend networking, building your online presence, and partnering with influencers as an investment in your business. Just as every ‘no’ brings you closer to your first ‘yes,’ every ounce of effort you put into marketing yourself will eventually pay off. Have the patience to see it through.
Generate additional monthly income for your independent business.
News and notes for independent professionals and their clients. This is The Weekly Independent, January 30, 2017 edition.