4 Effective Ways to Reach Your Target Audience

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After taking the step to define your target audience, it’s time to put that research to work. Reaching your target audience and properly communicating with them provides visibility into the services you offer, builds brand credibility, and begins to form valuable relationships. Here are four tips to help reach your target audience and leverage your key…

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Is Self Employment Right for You? Take the Quiz

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Making the leap to self-employment is an exciting career and life change. As an independent contractor, you call the shots. It’s up to you to decide when, where, and how you work. But independent work comes with many new responsibilities as well. When you run your own business, it’s up to you to prepare contracts,…

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The Weekly Independent: June 4, 2018

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Staying on top of your field means staying ahead of the biggest news stories. That’s why each week we bring you The Weekly Independent, a quick-hit digest of news of note from around the web. A round-up of the top misclassification and compliance news from last month. San Francisco’s city attorney has subpoenaed Uber and Lyft…

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How to Create a Contingency Plan for Small Business: 4 Steps

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“If you fail to plan, then you plan to fail.” This saying, in various forms, has become a motto for many in the business world. For small business owners who often have to carefully balance each aspect of their business, this saying rings particularly true—especially in the case of unforeseen situations. Whether you’re sidelined by…

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