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Archive for June 2018

How to Write a Great “About Us” Page for a Small Business Website

A professional website should be part of every company’s marketing plan—especially if you’re working as a self-employed professional or small business. The Internet is usually the first place potential clients will look to find a solution to a problem or to verify your credentials. While it is a good idea to include a list of your…

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The Weekly Independent: June 11, 2018

Staying on top of your field means staying ahead of the biggest news stories. That’s why each week we bring you The Weekly Independent, a quick-hit digest of news of note from around the web. The Aspen Institute Future of Work and Cornell University’s ILR School launched the Gig Economy Data Hub, an online collection of…

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4 Effective Ways to Reach Your Target Audience

After taking the step to define your target audience, it’s time to put that research to work. Reaching your target audience and properly communicating with them provides visibility into the services you offer, builds brand credibility, and begins to form valuable relationships. Here are four tips to help reach your target audience and leverage your key…

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How to Become a Better Salesperson

On the surface, it seems like it would be easy to sell something you’re knowledgeable and passionate about. However, just because you’re an expert in your industry doesn’t necessarily mean you’ve developed the skills and techniques to excel in the sales aspect of your business. We all know someone who is a natural-born salesperson, but…

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How to Start a Successful Consulting Business

42 million Americans work independently as independent professionals..  Full-time self-employed independence continues to be a viable and attractive option for many professionals, especially those with in-demand skills. Any career change marks a major moment, but the decision to transition from employee to independent professional is perhaps one of the most significant life shifts you can experience. Striking out…

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Should I Become Self Employed? Take the Quiz

Making the leap to self-employment is an exciting career and life change. As an independent contractor, you call the shots. It’s up to you to decide when, where, and how you work. But independent work comes with many new responsibilities as well. When you run your own business, it’s up to you to prepare contracts,…

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