Archive for June 2018

How to Promote Your Business on Social Media: 5 Tips that Work

From Facebook and Instagram to Twitter and LinkedIn, businesses have learned that social media marketing can produce big results. The good news for independent contractors is that social media doesn’t require the marketing budget of a large corporation. Use social media to effectively promote your business by following these five tips. 1. Establish Yourself as an…

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How to Write a Great “About Us” Page as a Self-Employed Professional

A professional website should be part of every company’s marketing plan—especially if you’re working as a self-employed professional. The Internet is usually the first place potential clients will look to find a solution to a problem or to verify your credentials. While it is a good idea to include a list of your services, your clients, and…

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The Weekly Independent: June 11, 2018

Staying on top of your field means staying ahead of the biggest news stories. That’s why each week we bring you The Weekly Independent, a quick-hit digest of news of note from around the web. The Aspen Institute Future of Work and Cornell University’s ILR School launched the Gig Economy Data Hub, an online collection of…

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How to Reach Your Target Audience as an Independent Consultant

After taking the step to define your target audience, it’s time to put that research to work. Reaching your target audience and properly communicating with them provides visibility into the services you offer, builds brand credibility, and begins to form valuable relationships. Here are four tips to help reach your target audience and leverage your key…

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How to Develope a Personal Brand as a Small Business: 5 Tips

When you think about iconic brands, big names such as Coca-Cola, Nike, or Disney may come to mind. In fact, you probably have some sort of emotional attachment or connotation with each of these names. As an independent professional, brand may not be the first thing you think of when contemplating how you do business,…

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How to Become a Better Salesperson

On the surface, it seems like it would be easy to sell something you’re knowledgeable and passionate about. However, just because you’re an expert in your industry doesn’t necessarily mean you’ve developed the skills and techniques to excel in the sales aspect of your business. We all know someone who is a natural-born salesperson, but…

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Should You Become Self-Employed? Take the Quiz

42 million Americans work independently as independent professionals..  Full-time self-employed independence continues to be a viable and attractive option for many professionals, especially those with in-demand skills. Any career change marks a major moment, but the decision to transition from employee to independent professional is perhaps one of the most significant life shifts you can experience. Striking out…

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