Michael J. Collins

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Using Marketing To Adapt And Respond To Change within the Era of COVID-19

By Michael J. Collins

We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment.  The disruption of the COVID-19 pandemic has caused many of us to…

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