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Archive for November 2022
6 Ways to Boost Independent Contractor Retention
Employee retention is an important part of maintaining a streamlined, productive workforce. Enterprises want to hold on to their top performers—the same strategy should apply to independent contractors as well. More than ever before, companies are relying on independent talent for the in-demand skills and professionalism they provide. Independent contractors bring on-demand expertise, staffing flexibility,…
Read MoreHow to Build Resilience Skills as an Entrepreneur
Starting and growing your own business can be a winding and difficult road. Achieving sustainable success requires grit, discipline, and stamina to deal with all of the uncertainties that come with the job. That’s why resilience is such a critical skill. When you encounter setbacks or disappointments, it is important to be able to come…
Read MoreHow a Healthy Pipeline Helps You Price Properly
As part of our educational programs on pricing, we bring you part two of a four-part series from Reuben Swartz, who spent over a decade helping companies from Fortune 500 giants to independent consultants improve profits through better pricing. Read part 1: Stop Commodifying Yourself, if you haven’t already. He also created Mimiran, the fun,…
Read More4 Reasons to Start a Blog for Your Small Business
Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…
Read More6 Ways to Grow Your Independent Consulting Practice
You’ve taken the leap and started your own business—you have a few projects under your belt and a reliable pipeline of clients, but what’s next? There are many ways to grow your business, and your choice of how to do so will depend on many individual internal and external factors. You may want to maximize…
Read MoreHow to Build a Competitive Workforce Strategy
Building a community around independent talent is an important part of workforce optimization. independent contractors who have in-demand skills tend to be able to pick and choose the clients they work with. That means, in order to attract and engage the very best talent, organizations must place a strong focus on candidate experience when building their…
Read More5 Common Concerns about Hiring Independent Contractors
If your organization is engaging independent contractors for the first time, it may feel like navigating completely new territory. You might have fears about the quality of the final product, what it’ll cost, or the productive use of time and resources—it can be hard to trust someone you’ve never worked with before. However, in light…
Read MoreHow to Create Consulting Content that Sells
Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…
Read More3 Sales Tips for Consultants: How to Close the Deal
At first glance, it seems like it would be easy to sell something you’re knowledgeable and passionate about. However, just because you’re an expert in your industry doesn’t necessarily mean you’ve developed the skills and techniques to excel in the sales aspect of your business. We all know someone who is a natural-born salesperson, but…
Read MoreHow To Give Back on a Budget when You’re Self Employed
Philanthropy can be an important part of your brand, even if you’re self employed. Not only is charitable giving a great way to give back to your community and support a good cause, but it can also help to build connections with existing and potential customers, differentiate your business, and gain positive publicity. But as a…
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