Social Media

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Five Blogging Tips for Your Small Business

By MBO Partners

In order to successfully market the services you offer, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Keep Content Simple A quick…

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5 Ways to Promote Your Consulting Business on Social Media

By MBO Partners

Social media marketing can produce big results for small businesses. From Facebook and Instagram to Twitter and LinkedIn, there’s a lot you can do to promote your services. The good news for independent contractors is that social media doesn’t require the marketing budget of a large corporation. Use social media to effectively promote your business by…

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How to Define and Communicate Your Expertise

By MBO Partners

If you’ve started a company before, you’ve probably taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits the subject matter…

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4 Reasons to Start a Blog for Your Small Business

By MBO Partners

Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…

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5 Tips for Effectively Marketing Your Small Business on Twitter

By MBO Partners

One of the gest ways to reach your target audience and connect with future clients is through social media. However, in order to be effective on these platforms, you’ll need to tailor your writing to the specific social platform you are using. With a global user base of more than 300 million people, Twitter is one of…

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5 Key Tips for Blog Writing on Social Media

By MBO Partners

While a blog is often considered to be part of content marketing, they are also interactive and highly sharable, placing them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter. Creating your own blog is a great…

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Webinar Recap: Developing and Marketing Your Online Presence as an Independent Consultant

By MBO Partners

In our June 11 webinar, Developing and Marketing Your Online Presence, MBO’s own Amy O’Donnell shared tips and tricks on how independent professionals can shape and enhance their digital presence. Amy leveraged her more than 20 years of experience in talent management to provide a unique perspective to independent talent on what their clients want…

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Tips for Optimizing Your LinkedIn Profile as An Independent Consultant

By MBO Partners

A strong professional LinkedIn profile is a key part of marketing for any independent business. When people search for your services or name, your LinkedIn profile is going to be one of the first things that shows up in Google search results. It’s important to show potential clients what you have to offer and grab…

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How to Create a Professional Profile for a Job Marketplace

By MBO Partners

As a consultant, growing your business by securing new projects with top clients requires networking, marketing, and salesmanship. But here’s some good news on that front: Today, you may not have to hustle as much as you have in the past. That’s because online marketplaces for independent professionals offer an easier way to keep your project pipeline full. All…

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Facebook Marketing Tips for Small Businesses

By MBO Partners

Social media can play an important role in marketing your small business, providing you with the opportunity to use the same tools and access the same online audience as a large company. Facebook is a great way to connect with your audience on a more personal level, provide potential customers with information about your business, and…

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