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Social Media
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Social media networks offer numerous benefits for independent consultants. These platforms provide an effective and economical way to help you reach hundreds or even thousands of valuable users, from current and prospective clients to industry leaders and invaluable networking contacts. However, writing for social media is unlike more traditional forms of marketing writing; it’s more…
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For independent professionals, social media is an incredibly valuable tool for both networking and marketing. As with any business tool, its success relies on knowing how to use it. Below are some do’s and don’ts we suggest following to help you realize the potential that social media marketing can offer to you and your business. DO:…
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While LinkedIn is well known as the largest social media network for professionals, it’s not just for creating personal pages. Currently, more than 58 million companies have a company page on LinkedIn. A company page on LinkedIn can be a great way for independent consultant to promote their services and network with clients and industry peers. Add Your…
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LinkedIn is an effective social networking platform to display expertise, build connections, and promote your services. Your profile sets the stage for your first contact with potential new clients, displaying your work history, client recommendations, and skillset. Because the profile template is geared towards a more traditional employment background, it can be tricky to figure out…
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As a small business owner or a full-time employee, it is important to understand how to define your area of expertise and how to communicate it effectively. Both help establish confidence and credibility. If you are a small business owner, you’ve probably taken a broad approach to creating your business plan, covering a wide range…
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Get MBO’s New Years Resolution Guide to kick start your path to achieving your 2022 goals.
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As an independent professional, LinkedIn is a great resource on which to promote and market your business. LinkedIn can offer a number of benefits to help you build your brand and promote your consultancy. Here are five tips for a business of one to keep in mind to succeed on LinkedIn. 1. Have a Complete…
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When you run a small business, it’s important to maintain a pipeline of project opportunities. And growing your business with these new projects requires networking, marketing, and salesmanship. That sounds like a lot of work, but here’s some good news. The hustle is digital, which makes your job easier. Online marketplaces for independent professionals offer…
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When the COVID-19 pandemic hit New York City and stage performances shut down, actor Marc Winski was left without an audience to entertain. The 34-year-old actor, singer and stutter-awareness influencer was, like the rest of the world, sheltering in place. And he craved a creative outlet. So, he turned to TikTok. At first, it was…
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In order to successfully market the services you offer, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Keep Content Simple A quick…
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