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Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…
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Social media networks offer numerous benefits for independent consultants. These platforms provide an effective and economical way to help you reach hundreds or even thousands of valuable users, from current and prospective clients to industry leaders and invaluable networking contacts. However, writing for social media is unlike more traditional forms of marketing writing; it’s more…
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In order to successfully market the services you offer, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Keep Content Simple A quick…
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One of the best ways to reach your target audience and connect with future clients is through social media. However, in order to be effective on these platforms, you’ll need to tailor your writing to the specific social platform you are using. With a global user base of more than 450 million people, Twitter is one…
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For independent professionals, social media is an incredibly valuable tool for both networking and marketing. As with any business tool, its success relies on knowing how to use it. Below are some do’s and don’ts we suggest following to help you realize the potential that social media marketing can offer to you and your business. DO:…
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Social media marketing can produce big results for small businesses. From Facebook and Instagram to Twitter and LinkedIn, there’s a lot you can do to promote your services. The good news for independent contractors is that social media doesn’t require the marketing budget of a large corporation. Use social media to effectively promote your business by…
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While a blog is often considered to be part of content marketing, they are also interactive and highly sharable, placing them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter. Creating your own blog is a great…
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While LinkedIn is well known as the largest social media network for professionals, it’s not just for creating personal pages. Currently, more than 58 million companies have a company page on LinkedIn. A company page on LinkedIn can be a great way for independent consultant to promote their services and network with clients and industry peers. Add Your…
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LinkedIn is an effective social networking platform to display expertise, build connections, and promote your services. Your profile sets the stage for your first contact with potential new clients, displaying your work history, client recommendations, and skillset. Because the profile template is geared towards a more traditional employment background, it can be tricky to figure out…
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As a small business owner or a full-time employee, it is important to understand how to define your area of expertise and how to communicate it effectively. Both help establish confidence and credibility. If you are a small business owner, you’ve probably taken a broad approach to creating your business plan, covering a wide range…
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