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Get MBO’s New Years Resolution Guide to kick start your path to achieving your 2022 goals.
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When you run a small business, it’s important to maintain a pipeline of project opportunities. And growing your business with these new projects requires networking, marketing, and salesmanship. That sounds like a lot of work, but here’s some good news. The hustle is digital, which makes your job easier. Online marketplaces for independent professionals offer…
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When the COVID-19 pandemic hit New York City and stage performances shut down, actor Marc Winski was left without an audience to entertain. The 34-year-old actor, singer and stutter-awareness influencer was, like the rest of the world, sheltering in place. And he craved a creative outlet. So, he turned to TikTok. At first, it was…
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In order to successfully market the services you offer, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Keep Content Simple A quick…
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Social media marketing can produce big results for small businesses. From Facebook and Instagram to Twitter and LinkedIn, there’s a lot you can do to promote your services. The good news for independent contractors is that social media doesn’t require the marketing budget of a large corporation. Use social media to effectively promote your business by…
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If you’ve started a company before, you’ve probably taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits the subject matter…
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Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…
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One of the gest ways to reach your target audience and connect with future clients is through social media. However, in order to be effective on these platforms, you’ll need to tailor your writing to the specific social platform you are using. With a global user base of more than 300 million people, Twitter is one of…
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While a blog is often considered to be part of content marketing, they are also interactive and highly sharable, placing them firmly in the social media category. Business blogging, however, requires writing strategies that are somewhat unique, setting the format apart from traditional social media sites such as Facebook and Twitter. Creating your own blog is a great…
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In our June 11 webinar, Developing and Marketing Your Online Presence, MBO’s own Amy O’Donnell shared tips and tricks on how independent professionals can shape and enhance their digital presence. Amy leveraged her more than 20 years of experience in talent management to provide a unique perspective to independent talent on what their clients want…
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