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Marketing and Branding
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Tis the season… for holiday shopping, that is. The holidays are prime season for consumer spending, and there’s no reason why independent contractors can’t capitalize on Black Friday spending just like any other retailer. Last year, 174 million people went shopping online or in-store over Thanksgiving weekend, according to the National Retail Federation. And those…
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What is Branding? As a member of the independent workforce, why is brand important to you? You have a reputation—whether you deliberately spend time crafting it or not—and that reputation is your brand. Your brand is built on what you deliver and how you deliver it. Ask yourself these powerful questions: Are you actively managing…
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Erin Daniels of Design for People was the guest speaker of our webinar on creating and marketing your website as an independent consultant. In today’s increasingly “online first” age, your website is often the first impression people will have of your business so it’s important that it reflects your brand, services, and skills. Erin, founder of…
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