Marketing and Branding

How to Strengthen Your Personal Brand

By MBO Partners

Branding is an essential part of marketing your services as a small business owner. Your brand defines how the outside world sees and experiences your business. It helps you reach potential clients, keep them engaged, and form a strong, lasting relationship. Your brand should also communicate what problems you can help solve and target a…

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Five Blogging Tips for Your Small Business

By MBO Partners

In order to successfully market the services you offer, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Keep Content Simple A quick…

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How to Increase the Visibility of Your Business

By MBO Partners

You may have written a great business plan, but it can be hard to make headway with if people don’t know who you are or what services you offer. For some, self-promotion may seem like a daunting task, but think of it as enabling your business to take that next important step. The good news…

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How to Develop a Website Strategy to Meet Your Goals

By MBO Partners

Five website strategy tips to gain real results from your personal site.

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5 Upselling Tips for Consultants to Generate More Revenue

By MBO Partners

How to upsell your services as an independent professional.

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5 Ways to Promote Your Consulting Business on Social Media

By MBO Partners

Social media marketing can produce big results for small businesses. From Facebook and Instagram to Twitter and LinkedIn, there’s a lot you can do to promote your services. The good news for independent contractors is that social media doesn’t require the marketing budget of a large corporation. Use social media to effectively promote your business by…

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4 Powerful Offline Marketing Strategies for Small Business

By MBO Partners

There are many ways to market yourself for free online as a small businesses or independent professional. And with good reason—the Internet is a great leveler, giving every business, large or small, the same potential to reach its audience. But too often independent professionals focus entirely on online activities, neglecting to do much of anything…

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How to Define and Communicate Your Expertise

By MBO Partners

If you’ve started a company before, you’ve probably taken a broad approach to creating your business plan, tried to cover a wide range of services, or revised the direction of your services a few times. However, a client that needs to outsource a project will look for the specialist that best fits the subject matter…

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How to Set Up a Small Business Website: 5 Simple Steps

By McLean Robbins

One of the most powerful marketing tools for small business owners is a website. In today’s online-driven world, a website is essential in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Select a Platform and Domain Name Depending on your level…

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8 Effective Marketing Strategies for Consultants

By MBO Partners

Effectively marketing a consulting business is no small feat. Building an effective brand and selling your services can be a challenging process for all small businesses, especially in a competitive environment. Things are even more tricky when your business is “you.” Below, we explore eight ways to market your consulting business. With a bit of…

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