Marketing and Branding
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Marketing a small business means that you’re in charge of selling your services to the world. Marketing is a great way to grow your company. It gives your small business an identity and voice. It ensures that your services will be front and center when people search for the solution that you provide. Remember, the…
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Marketing your business is an essential part in creating a brand identity, driving a steady flow of projects, and spreading the word about your services. As an independent professional, not only do you have to do great work, but you have to find it as well. Keeping your brand visible and relevant in the marketplace…
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Five website strategy tips to gain real results from your personal site.
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Getting consulting clients is a big part of your job when you run your own business. Identifying a target audience is a great strategy to help achieve this goal. Many independent consultants can benefit from revisiting their target clients. Whether you’re just starting out or looking to refocus the target market for your business, defining…
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Get MBO’s New Years Resolution Guide to kick start your path to achieving your 2022 goals.
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A professional website is a great lead generation tool for independent business owners. New leads can come to your website in three ways: Referrals from other websites Direct clicks from social postings or emails Organic traffic, which comes from people clicking on a link in Google’s search results To increase your organic traffic and show…
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How to upsell your services as an independent professional.
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If you take one look at our blog, you know that at MBO Partners we talk a lot about the value of being a leader in your field, as well as how you can brand yourself via tools like online networking, polished communication, and ongoing professional development. A professional website is a modern-day calling card; helping to…
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Branding is an essential part of marketing your services as a small business owner. Your brand defines how the outside world sees and experiences your business. It helps you reach potential clients, keep them engaged, and form a strong, lasting relationship. Your brand should also communicate what problems you can help solve and target a…
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In order to successfully market the services you offer, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Keep Content Simple A quick…
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