My Account
Marketing and Branding
|
A lot is going on in the marketplace today. We’re at the dawn of the AI era—or perhaps really at the pre-dawn stage—and many independent professionals are facing a growing need to reinvent their businesses It may be tempting to add more services and target audiences to cope with the fast-changing business environment. In fact,…
|
To a greater or lesser extent, AI permeates every function in an enterprise. As an independent professional, even if your services are not specific to AI you must master relevant tools and stay current as they evolve. This can allow you to achieve and retain a favorable competitive position and expand your offerings to clients…
|
In spite of seeing a plateau in its population from last year to this year, the Creator Economy is positioned for big growth. With an expanding ecosystem of support services and content platforms incorporating technological advancements that help them, new creators from all age groups are finding low barriers to entry and audiences waiting to…
|
Our State of Independence research defines independent workers as full and part-time workers of all ages, skills, and income levels. This includes consultants, freelancers, contractors, temporary or on-call workers, solopreneurs, gig workers, and others who work independently to build businesses, develop their careers, pursue passions, and/or supplement their incomes. According to independent workers who participated…
|
Finding new work is always top of mind when you run your own business. Independent professionals are increasingly relying on online talent marketplaces as a sales channel for their services. In 2022, 41% of independents who provide services to businesses said they found work on talent platforms, an increase from 15% in 2015 and just…
|
Diversifying revenue streams for your small business can be a helpful way to prepare for uncertain times. Rather than putting all your eggs in one basket, a diversified business is more likely to withstand a cash shortage, economic downturn, or a dry spell of client contracts. Here are five ideas to consider when thinking of…
|
A professional website is a great way to spread brand awareness, boost your credibility, promote your services, and generate new client leads. As a small business owner, most of your competition is likely bigger businesses that have the marketing capital to advertise and reach out to more people. But a professional website can help even…
|
As a small business owner, it can be hard to stand out from the crowd—especially if you are just starting out. Giving an identity and voice to your company is the first step to land those initial clients and build your reputation. As your small business grows, so can your efforts to build a visible…
|
Independent creators—individuals who earn money by creating and distributing digital content—number 8.1 million in the US, and the population is growing. The majority are under 40 and male. They are entrepreneurial, fiercely independent, and value flexibility in their lives. This is the Creator Economy, a rising force in the marketplace. Enterprise-creator partnerships can be mutually…
|
The Creator Economy is a network of independent professionals, including the self-employed, solopreneurs, and freelancers, who earn money by creating and distributing digital content. An impressive 8.1 million creators in the U.S. were monetizing their content in 2022—a 14% jump from 6.9 million the previous year. In terms of the content produced, the Creator Economy…
Featured Posts
Subscribe to our blog
Get a weekly email of our latest posts sent straight to your inbox