Marketing and Branding

4 Applications of AI in the Creator Economy

By MBO Partners

In spite of seeing a plateau in its population from last year to this year, the Creator Economy is positioned for big growth. With an expanding ecosystem of support services and content platforms incorporating technological advancements that help them, new creators from all age groups are finding low barriers to entry and audiences waiting to…

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Help Solve the Challenges of Independence through Talent Marketplaces

By MBO Partners

Our State of Independence research defines independent workers as full and part-time workers of all ages, skills, and income levels. This includes consultants, freelancers, contractors, temporary or on-call workers, solopreneurs, gig workers, and others who work independently to build businesses, develop their careers, pursue passions, and/or supplement their incomes. According to independent workers who participated…

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How to Use an Online Marketplace to Grow Your Small Business

By MBO Partners

Finding new work is always top of mind when you run your own business. Independent professionals are increasingly relying on online talent marketplaces as a sales channel for their services. In 2022, 41% of independents who provide services to businesses said they found work on talent platforms, an increase from 15% in 2015 and just…

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5 Ways to Diversify Your Small Business

By MBO Partners

Diversifying revenue streams for your small business can be a helpful way to prepare for uncertain times. Rather than putting all your eggs in one basket, a diversified business is more likely to withstand a cash shortage, economic downturn, or a dry spell of client contracts. Here are five ideas to consider when thinking of…

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website

8 Essential Elements of a Professional Website

By MBO Partners

A professional website is a great way to spread brand awareness, boost your credibility, promote your services, and generate new client leads. As a small business owner, most of your competition is likely bigger businesses that have the marketing capital to advertise and reach out to more people. But a professional website can help even…

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8 Tips to Make Your Small Business Stand Out

By MBO Partners

As a small business owner, it can be hard to stand out from the crowd—especially if you are just starting out. Giving an identity and voice to your company is the first step to land those initial clients and build your reputation. As your small business grows, so can your efforts to build a visible…

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Which Creator Partnership Is Right for You?

By MBO Partners

Independent creators—individuals who earn money by creating and distributing digital content—number 8.1 million in the US, and the population is growing. The majority are under 40 and male. They are entrepreneurial, fiercely independent, and value flexibility in their lives. This is the Creator Economy, a rising force in the marketplace. Enterprise-creator partnerships can be mutually…

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content creator

Connecting with Creators for Business Benefit

By MBO Partners

The Creator Economy is a network of independent professionals, including the self-employed, solopreneurs, and freelancers, who earn money by creating and distributing digital content. An impressive 8.1 million creators in the U.S. were monetizing their content in 2022—a 14% jump from 6.9 million the previous year. In terms of the content produced, the Creator Economy…

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An Independent Professional Brand: What It Is and Why You Need One

By MBO Partners

The US independent worker population numbered 64.6 million in 2022, a 26% increase over 2021, which at 51.1 million showed 34% growth over 2020. Such impressive growth points to fundamental changes in the workforce as more and more enterprises strategically deploy independents to boost business growth and competitive advantage. While this is great news for…

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5 Ways to Get More Clients in 2023

By MBO Partners

When you run your own business, finding new clients is an often less-than-exciting part of the job. Patience and self-promotion are important parts of the process, and each can come with a lot of frustration before you get to that coveted contract. In the past, most independent contractors found new work through word-of-mouth, but in…

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