Marketing and Branding

An Independent Professional Brand: What It Is and Why You Need One

By MBO Partners

The US independent worker population numbered 64.6 million in 2022, a 26% increase over 2021, which at 51.1 million showed 34% growth over 2020. Such impressive growth points to fundamental changes in the workforce as more and more enterprises strategically deploy independents to boost business growth and competitive advantage. While this is great news for…

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consultants talking

5 Ways to Get More Clients in 2023

By MBO Partners

When you run your own business, finding new clients is an often less-than-exciting part of the job. Patience and self-promotion are important parts of the process, and each can come with a lot of frustration before you get to that coveted contract. In the past, most independent contractors found new work through word-of-mouth, but in…

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Independent professional with long-term client

5 Best Practices for Developing Long Term Client Relationships

By MBO Partners

For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…

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blog post

4 Reasons to Start a Blog for Your Small Business

By MBO Partners

Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…

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Home podcaster

How to Create Content that Sells

By MBO Partners

Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…

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create small business website

GUIDE | 15 MIN READ

How to Create a Great Consulting Website (Guide)

By MBO Partners

Learn how to easily create a professional website, a valuable marketing tool to showcase your brand, stand out from your competition, and reach new clients.

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selling services

GUIDE | 10 MIN READ

6 Ways to Sell Better and Get More Consulting Clients (Guide)

By MBO Partners

How to overcome a common roadblock to independent consulting success

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reputation management

GUIDE | 10 MIN READ

5 Small Business Reputation Management Strategies that Work

By MBO Partners

Learn how to create a reputation management strategy and how to manage your professional reputation efficiently.

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marketing a business

GUIDE | 12 MIN READ

9 Steps to Building a Small Business Branding Strategy

By MBO Partners

To succeed in today’s market, independent consultants need to understand how to develop and market a strong brand. Your brand is not simply the words and images you employ to describe it, but also includes how your audience experiences it. In this guide, you will learn the strategy, planning, and marketing involved in building a…

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sunrise

10 Low Cost Small Business Marketing Strategies that Work

By MBO Partners

Even the most well-run company with outstanding services doesn’t count for much if people don’t have a way to find out about it. As an independent contractor, marketing your business can be a tough road. You’re working with limited time and resources and competition with bigger companies can be intimidating. But you don’t need a…

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