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Marketing and Branding
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Diversifying revenue streams for your small business can be a helpful way to prepare for uncertain times. Rather than putting all your eggs in one basket, a diversified business is more likely to withstand a cash shortage, economic downturn, or a dry spell of client contracts. Here are five ideas to consider when thinking of…
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A professional website is a great way to spread brand awareness, boost your credibility, promote your services, and generate new client leads. As a small business owner, most of your competition is likely bigger businesses that have the marketing capital to advertise and reach out to more people. But a professional website can help even…
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As a small business owner, it can be hard to stand out from the crowd—especially if you are just starting out. Giving an identity and voice to your company is the first step to land those initial clients and build your reputation. As your small business grows, so can your efforts to build a visible…
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Independent creators—individuals who earn money by creating and distributing digital content—number 8.1 million in the US, and the population is growing. The majority are under 40 and male. They are entrepreneurial, fiercely independent, and value flexibility in their lives. This is the Creator Economy, a rising force in the marketplace. Enterprise-creator partnerships can be mutually…
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The Creator Economy is a network of independent professionals, including the self-employed, solopreneurs, and freelancers, who earn money by creating and distributing digital content. An impressive 8.1 million creators in the U.S. were monetizing their content in 2022—a 14% jump from 6.9 million the previous year. In terms of the content produced, the Creator Economy…
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The US independent worker population numbered 64.6 million in 2022, a 26% increase over 2021, which at 51.1 million showed 34% growth over 2020. Such impressive growth points to fundamental changes in the workforce as more and more enterprises strategically deploy independents to boost business growth and competitive advantage. While this is great news for…
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When you run your own business, finding new clients is an often less-than-exciting part of the job. Patience and self-promotion are important parts of the process, and each can come with a lot of frustration before you get to that coveted contract. In the past, most independent contractors found new work through word-of-mouth, but in…
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For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…
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Think of a blog as an opportunity to engage and grow your target audience. A blog for your business is more than something to update with your weekly experiences as an independent professional. Blogging is a great way to showcase your expertise, bring in potential clients, and grow your personal brand. In fact, blogs are…
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Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…
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