Marketing and Branding
Grow a Small Business | 4 MIN READ
As an independent professional, you’re always thinking ahead to the future. Whether you’re planning how to meet your next deadline, successfully complete a deliverable, or land your next project, it is important to have a plan of action to sustain your company, meet your goals, and maximize your earning potential. Balancing your current workload while…
Market a Small Business | 3 MIN READ
When you run your own company, a big part of marketing your services involves creating content. From keyword-rich writing on your personal website and social media posts to email newsletters or small advertisements, online marketing is all about showing people what makes you an industry expert. But content creation takes time, and as an independent professional you…
Market a Small Business | 2 MIN READ
If you take one look at our blog, you know that at MBO Partners we talk a lot about the value of being a leader in your field, as well as how you can brand yourself via tools like online networking, polished communication, and ongoing professional development. A professional website is a modern-day calling card; helping to…
Market a Small Business | 4 MIN READ
Building a personal brand is one of the major keys to business success. Follow these 9 steps to create your personal brand and build public visibility.
Market a Small Business | 3 MIN READ
Online marketing through social media is free—and effective—which means that many cost-conscious independent professionals use platforms such as Facebook, Twitter, and LinkedIn as their primary method of reaching out to potential new clients. But there are also times when it can be advantageous use real-world advertising avenues as well. Promotional products are often overlooked as…
Market a Small Business | 3 MIN READ
When you run your own business, most of the work you do is done on your own. Being your own boss, setting your own hours, and setting your own goals are just some of the major perks of working independently. But in order to be successful, you can’t do it all on your own—developing a…
Market a Small Business | 4 MIN READ
A strong professional LinkedIn profile is a key part of marketing for any business, even a small business or independent consulting practice. When people search for your services or name, your LinkedIn profile is going to be one of the first things that shows up in Google search results. It’s important to show potential clients…
Market a Small Business | 6 MIN READ
We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment. The disruption of the COVID-19 pandemic has caused many of us to…
Webinars | < 1 MIN READ
Webinar Recap: Developing and Marketing Your Online Presence as an Independent Consultant
In our June 11 webinar, Developing and Marketing Your Online Presence, MBO’s own Amy O’Donnell shared tips and tricks on how independent professionals can shape and enhance their digital presence. Amy leveraged her more than 20 years of experience in talent management to provide a unique perspective to independent talent on what their clients want…
Grow a Small Business | 6 MIN READ
As an independent professional, keeping your skills and knowledge current is part of the job. But as a company of one, you may often feel isolated or out of the loop when it comes to larger business trends. Whether you are just starting out or are a well-established freelancer, furthering your knowledge can give you…
Featured Posts
Subscribe to our blog
Get a weekly email of our latest posts sent straight to your inbox
Categories
- Case Studies
- Contracts and Finance
- Direct Sourcing
- Financial Services
- Grow a Small Business
- Guides and Templates
- Manage a Small Business
- Market a Small Business
- MBO Partners
- Miles Press
- Misclassification & Compliance
- News
- Press
- Primary Solution
- Resources
- Self Employed Benefits
- Start a Small Business
- State of Independence
- Technology
- Webinars
- Workforce Management
- Workforce Trends