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Millennials and Gen Z are reshaping what it means to be loyal to a wireless provider. From pricing transparency to personalized service, these generations expect more—and they’re not afraid to switch when those expectations aren’t met.
MindSumo’s research report explores what drives their decisions, what turns them off, and how providers can build lasting relationships. With insights drawn from current data and consumer feedback, we highlight the key factors shaping the future of wireless. Making the connection starts with understanding what these customers value most.
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Frozen and convenience food brands looking to attract today’s consumer need to stay ahead of emerging trends. MindSumo’s latest research report reveals what today’s shoppers are looking for and shows how crowdsourcing and open innovation can uncover valuable insights into their purchasing habits.
Today’s health and beauty consumers expect more than just clean ingredients. They’re looking for brand transparency, sustainability, and exciting collaborations. Leading brands are embracing open innovation and crowdsourcing to meet these expectations and spark new ideas. MindSumo explores trends that are shaping the industry’s future—and how your company can gain insights from the next generation of shoppers.
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Get expert tips on growing a small business
Whether you’re preparing to land your first consulting project or are already well along on your journey, you have most likely considered how much to charge for your services. While there’s no one-size-fits-all answer, there are a few reliable methods to help you determine your ideal bill rate.
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There are three basic strategies to find your ideal bill rate: cost-based, market-based, and value-based. You can also have a blended rate that combines elements of each.
Bill rate (n.): the amount a company or professional charges per hour of work.
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