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Building Client Relationships
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What is a Digital Nomad? Digital nomads are people who embrace a location-independent, technology-enabled lifestyle. Digital nomads travel to different cities and even different countries to work remotely and explore new surroundings. Some people travel for years while others go for just a few weeks or months at a time. How do You Become a…
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Word-of-mouth can be a powerful marketing tool for independent contractors. When potential clients hear about your qualifications directly from people they know and trust, it lends credibility to your reputation. However, there’s an art to asking for and receiving referrals. Follow these eight tips to get client referrals and recommendations in the right way. 1….
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Client meetings can be stressful, uncomfortable, or intimidating. But leading a successful client meeting can help you build credibility and trust while landing a new project. Rather than approaching meetings with a sense of dread, think of them as an opportunity to brainstorm, collaborate, and progress your business. Find your motivation with these five tips…
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Client retention and client loyalty are an important part of running a small business. As an independent professional, you’ll quickly learn that a key to sustained business growth is retaining a pool of reliable, loyal clients. But finding and acquiring new clients is often a big investment of time and energy. Instead, if you can…
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As an independent professional, clients are the backbone of your business. When you start working with a new client, it’s important to take steps to build a lasting relationship. When a client trusts your judgment and believes in your work, doors can open for future projects—or referrals to other potential clients. Establishing this type of…
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For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…
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When you’re just starting out your independent career, there’s an initial push to land as many clients as you can to jump start your business. While it is of course important to make sure you can pay the bills, there comes a time when your strategy should shift to finding the clients who are truly…
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The holiday season is always busy and taking time to find the perfect little something for your client can be an added stress. Rather than settling for a last-minute gift card or fruit basket, take advantage of our annual holiday gift guide. We’ve scoured the web and polled our team members to find some of…
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Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…
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At first glance, it seems like it would be easy to sell something you’re knowledgeable and passionate about. However, just because you’re an expert in your industry doesn’t necessarily mean you’ve developed the skills and techniques to excel in the sales aspect of your business. We all know someone who is a natural-born salesperson, but…
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