Building Client Relationships
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Clients keep your independent business afloat. Without enough work from enough clients, you don’t have much of a business. But what about having too many clients? The truth is, you can have too much work from too many clients. When each client has a reasonable expectation that they are your priority, you may quickly find…
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When you work with a big client, there’s the potential for higher-value contracts, name recognition, and steady work. Once you land that coveted contract, client relationship management will become a part of your daily routine. You’ll quickly learn that consistent, thorough, and open communication is the key to project success. By prioritizing communication with clients,…
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Client referrals and recommendations are a great marketing tool for small business owners. Testimonials lend credibility to your company and are especially helpful for prospective clients who may be considering working with you. Testimonials often are the main driver of purchasing decisions. Like it or not, what other people say about your work is an…
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The holiday season is always busy and taking time to find the perfect little something for your client can be an added stress. Rather than settling for a last-minute gift card or fruit basket, take advantage of our annual holiday gift guide. We’ve scoured the web and polled our team members to find some of…
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At first glance, it seems like it would be easy to sell something you’re knowledgeable and passionate about. However, just because you’re an expert in your industry doesn’t necessarily mean you’ve developed the skills and techniques to excel in the sales aspect of your business. We all know someone who is a natural-born salesperson, but…
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Attracting prospective clients is an essential part of your job when you run your own business. Bu marketing your services and growing your network are just the first steps. On the path from initial discussions to signing a contract, how you handle the process of closing a sale is critical to gaining new clients. Below,…
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Building and maintaining strong client relationships are important for sustainable business growth. It’s common for business owners to focus their resources on gaining new business. However, you don’t need to rely on gaining new clients to get new projects. Continuing to work with existing clients can keep your project pipeline full and lead to referrals…
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When potential clients hear about your qualifications directly from people they know and trust, it lends credibility to your reputation. Word-of-mouth can be a powerful marketing tool for independent contractors. However, there’s an art to asking for and receiving referrals. Follow these five tactics to go about getting client referrals and recommendations in the right way….
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Growing and sustaining your business is about more than just maintaining a steady flow of work. Building strong relationships with clients and retaining the ones you work well with can lead to future work, helpful recommendations, and more time for you to work on projects you’re passionate about. It can take a lot of work…
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There are many reasons people choose to start their own business—the chance to bring their dream idea to life, the flexibility to have control over their own work, or to find better work-life balance. But the one thing that rings true for all independents is that clients are the foundation of your business. The equation…
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