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Grow a Small Business
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A professional website is a great way to spread brand awareness, boost your credibility, promote your services, and generate new client leads. As a small business owner, most of your competition is likely bigger businesses that have the marketing capital to advertise and reach out to more people. But a professional website can help even…
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Content creators, one of the fastest-growing independent work segments in the US, monetize their knowledge and skills by creating and publishing online digital content. They are writers, artists, entertainers, videographers, social media influencers, educators, pundits, and thought leaders who publish across a range of online channels. Because digital content creation tools and distribution platforms are…
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Continuous learning is important for any professional. For an independent professional operating a solo business, it’s a must. In addition to continuing to hone skills in your area of expertise, and even expand that area, you must understand how to operate a company, including how to market, how to budget, and how to manage finances….
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As an independent professional, being an open innovation solver can be fulfilling. It helps create a new revenue stream and the satisfaction of contributing to a company’s strategic direction.  You know how to write a winning proposal and you understand the importance of cultivating a good relationship with a client or prospect. This means…
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As a small business owner, it can be hard to stand out from the crowd—especially if you are just starting out. Giving an identity and voice to your company is the first step to land those initial clients and build your reputation. As your small business grows, so can your efforts to build a visible…
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Whether you’re a new member of the independent professional workforce or a seasoned veteran, operating a successful solo business can be an ongoing challenge. In the beginning the challenge might be securing clients and generating revenues, while later down the line it might be adjusting your services to meet market changes, and, of course, securing…
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As an independent professional, clients are the backbone of your business. When you start working with a new client, it’s important to take steps to build a lasting relationship. When a client trusts your judgment and believes in your work, doors can open for future projects—or referrals to other potential clients. Establishing this type of…
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When starting your own business, there are many factors to consider. It’s important to make sure you are ready both emotionally, professionally, and financially. You’re probably putting a lot of effort into finding clients and getting those first projects up and running. Something that’s easy to overlook in these early months is compliance. Compliance can…
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The US independent worker population numbered 64.6 million in 2022, a 26% increase over 2021, which at 51.1 million showed 34% growth over 2020. Such impressive growth points to fundamental changes in the workforce as more and more enterprises strategically deploy independents to boost business growth and competitive advantage. While this is great news for…
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Increasing revenue is a common goal for many independent consultants. Having a stable base of monthly income is great but building on that success to truly achieve your financial goals is even better. In February, executive coach Melisa Liberman hosted a webinar where she outlined four steps to double your consulting revenue. Check out the…
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