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Grow a Small Business
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Last week, in part 1 of our two-part article on Zoom meetings for independent professionals and small business owners, we shared how to schedule and personalize the settings for your upcoming Zoom meeting. This week, we’re sharing tips for using key Zoom functions – like chats and polls – that can increase engagement and feedback…
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Going through a startup phase is something all small businesses experience. The startup phase is an important point in business growth. It gives you the chance to develop an idea or passion into a functioning and viable career. There will come a point, however, when you outgrow this phase and long-term success means moving on…
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Networking is an important part of your job as an independent professional. When you run your own business and are responsible for securing your own work, the more high-quality connections you can establish the better. When thinking about how to build out your network, your first inclination might be to reach out to people in…
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You have your guest list, you have your agenda, and you’ve made your presentation. And, since meetings have gone virtual thanks to COVID-19, the ‘new’ conference room is the Zoom Room. Learning the in’s and out’s of a new application cannot only be frustrating, but it can take up a great amount of time. For…
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Finding new clients isn’t easy, and if a new client doesn’t quite fit the profile of who you want to work with it can take away from the enjoyment you find in your work. In order to grow your business with minimal headaches and frustration, it’s important to find clients who align well with both…
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Seeing your time and effort pay off by finding that perfect project feels good, but nothing is finalized until a contract is signed. Whether you’re meeting with an existing client to review opportunities for additional work or speaking to a potential prospect about a proposal, it is important to create a solid business case and present…
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In order to successfully market the services you offer, you need to position yourself as an expert in your field or industry. An easy way to establish this credibility is to write and publish your own industry-related blog. Follow these five tips to make the most out of your blog. 1. Keep Content Simple A quick…
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When you set up shop as an independent consultant, you’re immediately faced with a number of questions. Will you be able to bring in enough clients to make a solid income? Will you be able to land the clients you want? If you land those clients, will you be able to manage the workload alone? While…
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Attracting prospective clients is an essential part of your job when you run your own business. By marketing your services and growing your network are just the first steps. On the path from initial discussions to signing a contract, how you handle the process of closing a sale is critical to gaining new clients. Below,…
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GUIDE | 8 MIN READ
Learn how to decide if it’s time to grow your business, what to consider, and how to develop a growth strategy.
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