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Grow a Small Business
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When you’re just starting out your independent career, there’s an initial push to land as many clients as you can to jump start your business. While it is of course important to make sure you can pay the bills, there comes a time when your strategy should shift to finding the clients who are truly…
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Conducting an end-of-year review isn’t a practice that just applies to bigger businesses—it’s a process that is valuable to freelancers and independent professionals as well. A business review gives you a chance to look back at what you have achieved, revisit your goals, and consider how to best move forward for the coming year. In…
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As part of our educational programs on pricing, we bring you part two of a four-part series from Reuben Swartz, who spent over a decade helping companies from Fortune 500 giants to independent consultants improve profits through better pricing. Read part 1: Stop Commodifying Yourself, if you haven’t already. He also created Mimiran, the fun,…
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Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…
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Though an increasing number of Millennials and Gen-Z members are going solo, Baby Boomers and Gen-Xers still make up nearly half of the independent workforce, with 26% and 23% respectively. These professionals are demonstrating the value of their experience and perspectives to the companies that engage them. Seasoned independent professionals of all ages have retired,…
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As part of our educational programs on pricing, we bring you a 4-part series from Reuben Swartz, who spent over a decade helping companies from Fortune 500 giants to independent consultants improve profits through better pricing. He also created Mimiran, the fun, “anti-CRM” for independent consultants who hate “selling”. He also hosts the Sales for…
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What personality traits come to mind when you think of a successful independent consultant? Outgoing? Social? Extroverted? While those who are naturally inclined to networking and interacting with others may be at an advantage when it comes to self-promotion or meeting new people, it that doesn’t mean that an introvert—or a shy extrovert—won’t be successful in…
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Whatever the initiative that’s getting underway, a project kickoff meeting is essential to success. Putting time and energy into turning your kickoff from “just a meeting” into a motivating, action-oriented session can pay big dividends over the course of the project. Your kickoff needs to fit the type of project being launched. Examples include: Internal…
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It’s the last quarter of the calendar year and time for 2023 planning. As you work through your business goals and growth strategies for the coming year, consider your current rate schedule along with new ways to increase revenue. Refer to benchmark services that cover your market and skill set to compare the rates they…
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As an independent professional with your own business, you make a lot of decisions about how to work, where to work, when to work, and if it’s working. If you shift your business into digital nomad mode, these are still the decisions you must make. The difference is in the answers, and those answers are…
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