Grow a Small Business
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One of the most common fears as an independent contractor is the constant uncertainty of industry competition and how you are faring compared to other businesses. This is a legitimate concern, as what your competitors are doing can dramatically impact your ability to earn or maintain current clients. The first step in staying on top…
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You’ve taken the leap and started your own business—you have a few projects under your belt and a reliable pipeline of clients, but what’s next? There are many ways to grow your business, and your choice of how to do so will depend on many individual internal and external factors. You may want to maximize…
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At first glance, it seems like it would be easy to sell something you’re knowledgeable and passionate about. However, just because you’re an expert in your industry doesn’t necessarily mean you’ve developed the skills and techniques to excel in the sales aspect of your business. We all know someone who is a natural-born salesperson, but…
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Branding is an essential part of marketing your services as a small business owner. Your brand defines how the outside world sees and experiences your business. It helps you reach potential clients, keep them engaged, and form a strong, lasting relationship. Your brand should also communicate what problems you can help solve and target a…
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Seeing your time and effort pay off by finding that perfect project feels good, but nothing is finalized until a contract is signed. Whether you’re meeting with an existing client to review opportunities for additional work or speaking to a potential prospect about a proposal, it is important to create a solid business case and present…
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What is a business strategy framework? Business strategy frameworks are useful tools that help you analyze the issue, structure your thinking and communicate recommendations. Business frameworks can help you articulate goals with strong business writing and develop a blueprint for success. You can take a broader conceptual framework and scale it to fit your needs….
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Attracting prospective clients is an essential part of your job when you run your own business. Bu marketing your services and growing your network are just the first steps. On the path from initial discussions to signing a contract, how you handle the process of closing a sale is critical to gaining new clients. Below,…
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Figuring out how to land your first clients is one of the most intimidating aspects of becoming an independent professional. Visions of cold calling and repeated rejection can quickly cloud your thoughts, and worries about being able to find any clients at all can feel paralyzing. These fears can sometimes scare potentially successful independent consultants away…
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Have you ever wondered how to work with the government as an independent contractor? The federal government engages more contractors than any other organization in the world, which presents many opportunities for independents. Each year, billions of dollars in contracts are set aside for small businesses, women, minorities, and veterans. Many independent consultants look to…
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Growing and sustaining your business is about more than just maintaining a steady flow of work. Building strong relationships with clients and retaining the ones you work well with can lead to future work, helpful recommendations, and more time for you to work on projects you’re passionate about. It can take a lot of work…
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