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Grow a Small Business
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Learn more about Andrea Robinson in her meet the Members Page or request an introduction.
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If you’ve been running your own business for years, you’ve already developed a strong reputation and a reliable list of clients—it can be easy to grow complacent. Understandably, you appreciate your current clients, you feel comfortable working with them, and you feel secure. But things can change in a minute; clients can go out of…
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Selling consulting services not only requires knowing how to sell and market your business but also how to qualify clients for your particular services. Both can help you save time and lead to better outcomes, ie. closing the deal and winning new or repeat business. Your clients are an incredibly important part of your business,…
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Client referrals and recommendations can be incredibly helpful when it comes to building business credibility and trust. Think back to the last time you made a big purchase. How did you choose a particular product or brand? While a good marketing strategy can help draw in potential clients, these prospects will likely look for customer reviews next. Testimonials are…
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What personality traits come to mind when you think of a successful independent consultant? Outgoing? Social? Extroverted? While those who are naturally inclined to networking and interacting with others may be at an advantage when it comes to self-promotion or meeting new people, it that doesn’t mean that an introvert—or a shy extrovert—won’t be successful in…
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Why Work with Larger Companies? Big companies can afford to spend big money with small businesses, but pitching your services to a large enterprise can be daunting. However, if you know your market and have done your research, it is possible to refine your services to meet corporate demand. In fact, the number of high-earning…
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When requests for additions or changes to a project come up, saying ‘yes’ can be an automatic reaction. However, that extra work can quickly add up and lead your project into the dreaded area of scope creep. What is Scope Creep? Scope creep occurs when a client adds new provisions, tasks, or deliverables to a…
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Last week, in part 1 of our two-part article on Zoom meetings for independent professionals and small business owners, we shared how to schedule and personalize the settings for your upcoming Zoom meeting. This week, we’re sharing tips for using key Zoom functions – like chats and polls – that can increase engagement and feedback…
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You have your guest list, you have your agenda, and you’ve made your presentation. And, since meetings have gone virtual thanks to COVID-19, the ‘new’ conference room is the Zoom Room. Learning the in’s and out’s of a new application cannot only be frustrating, but it can take up a great amount of time. For…
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What is the ideal time to grow your business? It can be hard to tell. There are many internal and external factors to consider when making this important decision. Perhaps your goal is to maximize your profit or grow your small company into a larger entity. Whatever is driving your move, you’ll need to assess…