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Grow a Small Business
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Though an increasing number of Millennials and Gen-Z members are going solo, Baby Boomers and Gen-Xers still make up nearly half of the independent workforce, with 26% and 23% respectively. These professionals are demonstrating the value of their experience and perspectives to the companies that engage them. Seasoned independent professionals of all ages have retired,…
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Branding is an essential part of marketing your services as a small business owner. Your brand defines how the outside world sees and experiences your business. It helps you reach potential clients, keep them engaged, and form a strong, lasting relationship. Your brand should also communicate what problems you can help solve and target a…
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As part of our educational programs on pricing, we bring you a 4-part series from Reuben Swartz, who spent over a decade helping companies from Fortune 500 giants to independent consultants improve profits through better pricing. He also created Mimiran, the fun, “anti-CRM” for independent consultants who hate “selling”. He also hosts the Sales for…
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Deciding how to structure your business is an important consideration, one that can carry tax and compliance implications. The best business structure for you will depend on many factors, including how you plan to take and maximize deductions, what type of businesses you work with, and if you intend to grow your business in the…
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What personality traits come to mind when you think of a successful independent consultant? Outgoing? Social? Extroverted? While those who are naturally inclined to networking and interacting with others may be at an advantage when it comes to self-promotion or meeting new people, it that doesn’t mean that an introvert—or a shy extrovert—won’t be successful in…
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Whatever the initiative that’s getting underway, a project kickoff meeting is essential to success. Putting time and energy into turning your kickoff from “just a meeting” into a motivating, action-oriented session can pay big dividends over the course of the project. Your kickoff needs to fit the type of project being launched. Examples include: Internal…
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It’s the last quarter of the calendar year and time for 2023 planning. As you work through your business goals and growth strategies for the coming year, consider your current rate schedule along with new ways to increase revenue. Refer to benchmark services that cover your market and skill set to compare the rates they…
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As an independent professional with your own business, you make a lot of decisions about how to work, where to work, when to work, and if it’s working. If you shift your business into digital nomad mode, these are still the decisions you must make. The difference is in the answers, and those answers are…
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The number of American workers who describe themselves as digital nomads has steadily risen, from 7.3 million in 2019 to 16.9 million in 2022. That’s 131% growth over three years, and growth is expected to continue, though perhaps not in such impressive numbers. The steady addition of more digital nomads in the workforce logically means…
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Tips on finding and landing a contract with a large enterprise, and what you can expect to encounter throughout the process.
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