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Grow a Small Business
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When you create an online profile as a self-employed professional, it is important to put your best foot forward and show prospective clients who you are and what you have to offer. While it’s important to fill out all of the information that’s typically required like your education and work history, there are a few…
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For many independent professionals, work can be tinged with uncertainty. The top two challenges reported by respondents to our 2022 State of Independence survey were not enough predictable income and concerns about the sales pipeline, and a big part of operating an independent services business is addressing them. In addition to these challenges, many independents…
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The end of 2022 is steadily approaching. Soon we will be in January with post-holiday activities revving up across the business world. Planning for the future is an important part of business management, but it’s a task that can often get pushed to the end of the list as an “I’ll do it later” item….
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When you’re just starting out your independent career, there’s an initial push to land as many clients as you can to jump start your business. While it is of course important to make sure you can pay the bills, there comes a time when your strategy should shift to finding the clients who are truly…
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One of the most common fears as an independent contractor is the constant uncertainty of industry competition and how you are faring compared to other businesses. This is a legitimate concern, as what your competitors are doing can dramatically impact your ability to earn or maintain current clients. The first step in staying on top…
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As part of our educational programs on pricing, we bring you part two of a four-part series from Reuben Swartz, who spent over a decade helping companies from Fortune 500 giants to independent consultants improve profits through better pricing. Read part 1: Stop Commodifying Yourself, if you haven’t already. He also created Mimiran, the fun,…
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You’ve taken the leap and started your own business—you have a few projects under your belt and a reliable pipeline of clients, but what’s next? There are many ways to grow your business, and your choice of how to do so will depend on many individual internal and external factors. You may want to maximize…
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Service marketing differs from product marketing in a number of ways. One is the absence, usually, of a tangible sample that a prospect can hold, inspect, or try out. Creating content to promote services is a great way to demonstrate your expertise as well as your personality and work style. Building a content library can…
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At first glance, it seems like it would be easy to sell something you’re knowledgeable and passionate about. However, just because you’re an expert in your industry doesn’t necessarily mean you’ve developed the skills and techniques to excel in the sales aspect of your business. We all know someone who is a natural-born salesperson, but…
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Though an increasing number of Millennials and Gen-Z members are going solo, Baby Boomers and Gen-Xers still make up nearly half of the independent workforce, with 26% and 23% respectively. These professionals are demonstrating the value of their experience and perspectives to the companies that engage them. Seasoned independent professionals of all ages have retired,…
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