Which Creator Partnership Is Right for You?

consultants

Independent creators—individuals who earn money by creating and distributing digital content—number 8.1 million in the US, and the population is growing. The majority are under 40 and male. They are entrepreneurial, fiercely independent, and value flexibility in their lives. This is the Creator Economy, a rising force in the marketplace. Enterprise-creator partnerships can be mutually…

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Independent Professional Workforce Defined

consultants

What is the Independent Workforce? Independents are the 64.6 million people in the US who work as contractors, consultants, freelancers, and entrepreneurs. This fast-growing population includes all age ranges, genders, skill sets, and income levels, and spans many different segments of our economy from app-based commodity service like on-demand drivers, to graphic designers, government consultants,…

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7 Best Practices for Becoming a Successful Consultant

consultants

Whether you’re a new member of the independent professional workforce or a seasoned veteran, operating a successful solo business can be an ongoing challenge. In the beginning the challenge might be securing clients and generating revenues, while later down the line it might be adjusting your services to meet market changes, and, of course, securing…

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Connecting with Creators for Business Benefit

content creator

The Creator Economy is a network of independent professionals, including the self-employed, solopreneurs, and freelancers, who earn money by creating and distributing digital content. An impressive 8.1 million creators in the U.S. were monetizing their content in 2022—a 14% jump from 6.9 million the previous year. In terms of the content produced, the Creator Economy…

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Hiring Soft Skills for Future Success: Creativity 

creative Professional

This is the third in a five-part series discussing skills critical for future success.  Other articles cover critical thinking, communication, and entrepreneurship. Talk about creativity in business and the conversation will soon lead to innovation. The words of big thinkers like Steve Jobs, Henry Ford, or Thomas Edison will be recalled to support the importance…

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