Your Talent Community: Start Tuning in to WIIFM 

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In any situation requiring a decision, people generally first consider the impacts on them personally. This is true for consumers buying a product or service, job seekers deciding on an offer of employment, and independent professionals selecting clients they will work with. “What’s in It for Me?” This question, acronymed to WIIFM, is important to…

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The Role of Patrons in the Creator Economy

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Content creators, one of the fastest-growing independent work segments in the US, monetize their knowledge and skills by creating and publishing online digital content. They are writers, artists, entertainers, videographers, social media influencers, educators, pundits, and thought leaders who publish across a range of online channels. Because digital content creation tools and distribution platforms are…

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Best Practices for Building an Independent Talent Community in Your Direct Sourcing Program

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There are several reasons “why” to curate an independent talent community as part of your direct sourcing program. The relationships formed between company managers and employees and community members, and between community members themselves, support a high-performing worker population that can make a significant contribution to business growth. Establish your community by leveraging touchpoints of…

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Education Options to Grow Your Skills and Your Business

Online Learning

Continuous learning is important for any professional. For an independent professional operating a solo business, it’s a must. In addition to continuing to hone skills in your area of expertise, and even expand that area, you must understand how to operate a company, including how to market, how to budget, and how to manage finances.…

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Working From Home: Pros and Cons for the Independent Contractor

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Working from a home office is common for independent contractors, especially when you’re first starting your business. While working from home comes with great perks like flexibility and zero commute time, it also requires organization, self-discipline, and focus. While there are many work from home alternatives for the home office skeptic, it’s worth seeing what this low-cost…

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5 Things to Look for When Hiring Independent Talent

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Hiring independent talent as an addition to a full-time workforce is a growing strategy among companies today. With 64.6 million people working independently, there’s a lot of talent to choose from. But finding the right person who has the skillset you need and aligns with your company culture or working style can be a challenge.…

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