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Marketing consultant, speaker, and best-selling author John Jantsch, founded the Duct Tape Marketing System and Duct Tape Marketing Consulting Network to train and license small business marketing consultants around the world. Jantsch acknowledges that marketing can be challenging for independent professionals, who are often working with limited time and resources. Nevertheless, he is confident that independents can successfully…
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As part of our educational programs on pricing, we bring you a 4-part series from Reuben Swartz, who spent over a decade helping companies from Fortune 500 giants to independent consultants improve profits through better pricing. He also created Mimiran, the fun, “anti-CRM” for independent consultants who hate “selling”. He also hosts the Sales for…
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What personality traits come to mind when you think of a successful independent consultant? Outgoing? Social? Extroverted? While those who are naturally inclined to networking and interacting with others may be at an advantage when it comes to self-promotion or meeting new people, it that doesn’t mean that an introvert—or a shy extrovert—won’t be successful in…
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Corporations see challenges that fall on the human resources floor. They try to fill skills gaps with contingent workers, freelancers and contractors; however, it falls short of all the work your organization needs. Strategizing for the future of your organization will comprise at least three different types of work: full-time employees, contingent workers, and problem…
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It’s the last quarter of the calendar year and time for 2023 planning. As you work through your business goals and growth strategies for the coming year, consider your current rate schedule along with new ways to increase revenue. Refer to benchmark services that cover your market and skill set to compare the rates they…
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No matter what time of year it is, you should always have an understanding of your progress towards your goals. This topic actually reminds me of a conversation with an entrepreneur friend of mine I had over the summer. She was panic-stricken because the year was halfway over and the business goals she had excitedly…
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Many professionals today have turned to mentoring relationships for guidance and support. In the past, apprenticeships were once the norm in the business and professional world but they are now a practice relegated to specific industries. Internships, which have largely taken their place, are designed for the purpose of exposing an aspiring professional to their…
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Tips on finding and landing a contract with a large enterprise, and what you can expect to encounter throughout the process.
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Why Consultants Work with Large Companies Big companies can afford to spend big money with small businesses, but pitching your services to a large enterprise can be daunting. However, if you know your market and have done your research, it is possible to refine your services to meet corporate demand. In fact, the number of…
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Small business certifications can help differentiate your company and provide access to federal contracts, specialized funding, and new networking opportunities. Here are five certifications to consider pursuing.
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