Growing My Business
Market a Small Business | 3 MIN READ
One of the most powerful marketing tools for small business owners is a website. In today’s online-driven world, a website is essential in order to build your brand, establish credibility, and generate leads. To build one yourself, follow these 5 steps—no technical background required! 1. Select a Platform and Domain Name Depending on your level…
Grow a Small Business | 4 MIN READ
Operating as an independent professional means you are in the business of marketing yourself. As a business of one, you’ll face a lot of competition, and time and resources aren’t always on your side. The good news is, marketing a small business simply requires a bit of dedication and creative effort. Remember, you’re marketing your…
Contracts and Finance | 3 MIN READ
Gross margin and net margin are two common profit margin ratios you should track on your company’s income statement. These numbers indicate how good your business is at converting revenue into profit and are important in assessing the financial health of your business. What is Gross Margin? Calculating gross margin will help give you an…
Grow a Small Business | 4 MIN READ
If you’ve taken the leap and launched your independent career, congratulations! You’re on your way to big things, and millions of independent contractors, consultants, and freelancers are right there with you. But when your first contract or project starts winding down, reality sets in. You knew this contract wouldn’t last forever, but what seemed to be…
Grow a Small Business | 3 MIN READ
When building a consulting business, it is important to find ways to scale in order to grow efficiently. Growing isn’t limited to simply scaling the size of your company. You can also grow in: profits, revenue, market share, brand position, influence, or geography. Once you’ve made the decision to grow, it’s time to decide how…
Grow a Small Business | 3 MIN READ
If you’ve been running your own business for years, you’ve probably already developed a strong reputation and a reliable list of clients, making it can be easy to grow complacent. Understandably, you appreciate your current clients, you feel comfortable working with them, and you feel secure. But things can change in a minute; clients can…
Manage a Small Business | 5 MIN READ
Having a core set of skills allows you to approach projects with confidence, impress clients, and create a consistent workflow. These transferable skills are particularly relevant and useful for independent professionals because they can be easily taken from project to project even if you update or completely change your service offerings. Here are five important…
Manage a Small Business | 5 MIN READ
Managing the financial side of your business can be intimidating at first, but understanding the basics of what’s going on when it comes to your income, profit, and expenses—even if you enlist outside help—is an important part of your job. Many independents feel that they can earn more money working on their own, but in…
Manage a Small Business | 3 MIN READ
One of the biggest draws of independent work is the ability to work for yourself. No longer do you have to answer to corporate management or wait for information from coworkers. However, there are definite perks to working alongside other people: new perspectives, additional resources, added manpower, and a wider breadth of knowledge. Teaming up…
Grow a Small Business | 4 MIN READ
As an independent professional, you’re always thinking ahead to the future. Whether you’re planning how to meet your next deadline, successfully complete a deliverable, or land your next project, it is important to have a plan of action to sustain your company, meet your goals, and maximize your earning potential. Balancing your current workload while…
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