Growing My Business
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As a large component of digital marketing, social media is a “must-have” in an independent professional’s business growth strategy. Effective social media marketing can build your brand, connect you with peers, and uncover new business opportunities. Business-related social media marketing platforms serve different audiences and comprise different content. The most notable include: LinkedIn, fostering professional…
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A lot is going on in the marketplace today. We’re at the dawn of the AI era—or perhaps really at the pre-dawn stage—and many independent professionals are facing a growing need to reinvent their businesses It may be tempting to add more services and target audiences to cope with the fast-changing business environment. In fact,…
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Embracing AI is a business imperative for independent professionals, and many have moved to incorporate it into their businesses. Nearly three-quarters of the respondents for our report on Gen AI and its impacts on the independent workforce reported familiarity with the technology. Nearly 60% of that group reported using Gen AI in multiple workflows. Independent…
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On-the-job technology has come a long way since Netscape days. As hardware and software have steadily evolved since then, workers and companies have had to keep up. Web browsers, email platforms, and phone apps are just a few of the technology tools that are embedded in the workplace. Now there are clouds, web-based collaboration spaces,…
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Project management is an important part of every independent contractor’s business. How you handle a project from start to finish will have an impact on your reputation, and influence whether or not your client will want to work with you again. Project management can be tricky—even if you’re organized and it comes somewhat easily to…
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In spite of seeing a plateau in its population from last year to this year, the Creator Economy is positioned for big growth. With an expanding ecosystem of support services and content platforms incorporating technological advancements that help them, new creators from all age groups are finding low barriers to entry and audiences waiting to…
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Finding work as an independent professional might seem daunting at first, but there are an increasing number of resources available to help independents find projects and clients. As more people turn to independent work, technology as evolved in tandem to help match your experience and resume with the best project and client for your skillset….
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In the dynamic world of today’s workforce, I decided to delve into the realm of side hustles for a multitude of personal reasons. Economic considerations have been a driving force for me, pushing me to explore additional income sources as a safety net amidst the uncertainties of a rapidly changing job market. Beyond the financial…
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Conducting an end-of-year review isn’t a practice that just applies to bigger businesses—it’s a process that is valuable to freelancers and independent professionals as well. A business review gives you a chance to look back at what you have achieved, revisit your goals, and consider how to best move forward for the coming year. To…
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The year-end holiday season is upon us! From now through New Year’s Day, many of us will juggle additional activities. School events, family visits, and social commitments get added to our usual workload and home responsibilities. For some, stress levels increase as to-do lists get longer and time gets shorter. An added stressor for independent…
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