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Growing My Business
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The end of 2022 is steadily approaching. Soon we will be in January with post-holiday activities revving up across the business world. Planning for the future is an important part of business management, but it’s a task that can often get pushed to the end of the list as an “I’ll do it later” item….
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When you’re just starting out your independent career, there’s an initial push to land as many clients as you can to jump start your business. While it is of course important to make sure you can pay the bills, there comes a time when your strategy should shift to finding the clients who are truly…
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One of the most common fears as an independent contractor is the constant uncertainty of industry competition and how you are faring compared to other businesses. This is a legitimate concern, as what your competitors are doing can dramatically impact your ability to earn or maintain current clients. The first step in staying on top…
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If you are an independent contractor, consultant, or solopreneur, the end of the year is a great opportunity to review results, evaluate business assets and expenses, assess relationships, and create a plan to excel in the new year. Use this handy checklist to keep yourself on track. 1. Wrap Up Financial To-Dos If you operate…
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There’s no getting around it—project management is a core competency for any successful solo consultant. In addition to your specialized expertise, the success of client engagements and your business requires effective results and milestone management. If this isn’t a strong skill set of yours, don’t worry. There are many ways to enhance project management capabilities through…
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If you’re considering starting your own business, you probably have done some research and have a checklist of what you need to have in place to start off on the right foot. That list might include a business plan, marketing strategy, financial goals, or a host of other things that are key to building a…
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As part of our educational programs on pricing, we bring you part two of a four-part series from Reuben Swartz, who spent over a decade helping companies from Fortune 500 giants to independent consultants improve profits through better pricing. Read part 1: Stop Commodifying Yourself, if you haven’t already. He also created Mimiran, the fun,…
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You’ve taken the leap and started your own business—you have a few projects under your belt and a reliable pipeline of clients, but what’s next? There are many ways to grow your business, and your choice of how to do so will depend on many individual internal and external factors. You may want to maximize…
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At first glance, it seems like it would be easy to sell something you’re knowledgeable and passionate about. However, just because you’re an expert in your industry doesn’t necessarily mean you’ve developed the skills and techniques to excel in the sales aspect of your business. We all know someone who is a natural-born salesperson, but…
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Marketing consultant, speaker, and best-selling author John Jantsch, founded the Duct Tape Marketing System and Duct Tape Marketing Consulting Network to train and license small business marketing consultants around the world. Jantsch acknowledges that marketing can be challenging for independent professionals, who are often working with limited time and resources. Nevertheless, he is confident that independents can successfully…
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