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For Independent Professionals
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As an independent professional, LinkedIn is a great resource on which to promote and market your business. LinkedIn can offer a number of benefits to help you build your brand and promote your consultancy. Here are five tips for a business of one to keep in mind to succeed on LinkedIn. 1. Have a Complete…
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When you run a small business, it’s important to maintain a pipeline of project opportunities. And growing your business with these new projects requires networking, marketing, and salesmanship. That sounds like a lot of work, but here’s some good news. The hustle is digital, which makes your job easier. Online marketplaces for independent professionals offer…
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If you’re considering making the transition from traditional employment to independent work as the next step in your career, you’re not alone. Many Gen X professionals have made the leap to solo work—representing 28% of the total independent workforce. Often characterized as the self-reliant generation, it is no surprise that so many choose to pursue independent…
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If you’re considering going independent and starting your own business, you’re not alone. More than 64.6 million Americans currently work as freelancers, consultants, temporary or on-call workers and the trend towards self-employment isn’t going away any time soon. While going independent has many benefits including better work-life flexibility, increased job satisfaction and the opportunity to…
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Consulting sales requires knowing how to sell and market your business but also how to qualify clients for your particular services. Both can help you save time and lead to better outcomes, ie. closing the deal and winning new or repeat business. Your clients are an incredibly important part of your business, but it is…
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If you’re considering pursuing a career as an independent professional, you’re probably already aware of the many benefits: the flexibility to work your own hours, the ability to pursue projects you’re passionate about, and the freedom to learn new skills, just to name a few. It’s therefore no surprise that there are more than 64.6…
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As the independent workforce continues to grow and evolve, so does the vocabulary of terminology that surrounds it. Here are a few of the most commonly used and confused terms you’ll come across in the industry. 1. W-2 vs. 1099 Worker classification is a complicated issue that has a big impact on contractor engagement. W-2s…
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The decision to pursue independent work as a consultant, freelancer, contractor, temporary, or on-call worker is no longer a novel concept. Today, 64.6 million Americans pursue this type of work, adding to the growing independent workforce. For many, working independently is an opportunity to find better work-life flexibility, build valuable skills, and be your own…
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When you run your own company, a big part of marketing your services involves creating content. From keyword-rich writing on your personal website and social media posts to email newsletters or small advertisements, online marketing is all about showing people what makes you an industry expert. But content creation takes time, and as an independent professional you…
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Independent consultants are constantly on the grind, looking for business development—and often the road to new business goes through the C-suite. Presenting business proposals to a new client or to an executive of a large company is unlike presenting to peers. Here are three tips to help you develop your content and approach and present…
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